5 Red Flags That Indicate You’re Wasting Ad Spend
Every advertiser has asked the same question at some point: “Am I wasting money on my campaigns?” The truth is, it’s easy to waste ad spend without even realising it. Small inefficiencies … Read more
What Is the Role of AI in Marketing Mix Modelling? (And How Should You Be Using It?)
Where should you spend your next advertising pound? It is the question advertisers have asked for decades. And for years, the answers came from media plans built on intuition, historical reports, or complex … Read more
How to Allocate Ad Spend Across Google, Meta, and TikTok in 2026
Heading into 2026, advertising is not about being everywhere at once; it’s about knowing where your budget delivers the greatest impact. Too often, brands split budgets between Google, Meta, and TikTok without … Read more
The Ultimate Guide to Budget Optimisation in Digital Advertising
If you’ve been running digital campaigns for any length of time, you know how fragmented the advertising landscape has become. Your budgets are spread across Google, Meta, TikTok, and LinkedIn … Read more
Why Google Meridian Falls Short for Most Advertisers and What You Can Do To Make MMM Work
Why most advertisers still struggle to get value from Meridian Marketing Mix Modeling (MMM) is gaining traction as advertisers look for new ways to measure results without relying on user … Read more