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An abstract 3D render of a futuristic machine sorting and channeling small, multi-coloured cubes, representing the automated flow of data and resources.

The Ultimate Guide to Budget Optimisation in Digital AdvertisinG

21 August 202521 August 2025

If you’ve been running digital campaigns for any length of time, you know how fragmented the advertising landscape has become. Your budgets are spread across Google, Meta, TikTok, and LinkedIn … Read more

Why Google Meridian Falls Short for Most Advertisers and What You Can Do To Make MMM Work

25 July 202525 July 2025

Why most advertisers still struggle to get value from Meridian Marketing Mix Modeling (MMM) is gaining traction as advertisers look for new ways to measure results without relying on user … Read more